Email marketing is dead in 2018!
How many times have you heard that before?
We heard it in 2017, 2016, 2015....and, well you get the picture.
I love hearing people say that.
I love hearing people say that "I don't do email marketing for my ecom business".
I love hearing that because I know that if I ever have to compete against that person, I'm likely to win.
I'm likely to win because I love email marketing and I practice it every day.
I believe it's the secret sauce behind super successful ecommerce stores.
And there's nothing new about that. Email has been around pretty much as long as...well, the internet.
But it's kinda slipped into the background throughout the 2000s behind shiny objects like Facebook Ads, Google AdWords and influencer marketing.
That's your advantage.
If you can master email marketing for your ecommerce business you will have the edge over your competitors.
That's because most of your competitors are not email marketing masters.
Let me throw a few numbers at you.